In the last few years, web development technologies have seen significant growth with a primary focus on enhancing user experience. Today, millions of people around the world have easy access to the web, thanks to the availability of faster (after 4G technology) and affordable smartphones in the market. This emerging trend indicates that websites focusing on innovative technologies and improving user experience (UX) will only be able to win the loyalty of their customers in the future. And Artificial Intelligence (AI) is one such technology with an unmatched potential to enhance user experience, and thus influence website development in a major way. That’s why even global e-commerce giants, including Amazon and Walmart, are fast adopting advanced AI solutions like Chatbots and voice search into their work to take online shopping experience to the next level.
In this blog, we will discover 4 reasons why Artificial Intelligence will revolutionize web development in the days to come.
1. Chatbots — Better Reply Predictions
The use of Artificial Intelligence will contribute and aid in substantial increase in business sales with better reply predictions. Chatbots are designed to predict a customer behavior in a successful way and can be beneficial when it comes to improving the communication process. It means, these bots can aid machines in interpreting human emotions in a more realistic way than mechanical. In other words, using Artificial Intelligence it’s feasible to design websites and web applications that will connect with emotions in an effective way. Many e-commerce and tech companies have already integrated chatbots into their website to offer better customer support, product recommendations, or for improved interactions with potential prospects.
2. Enhanced User Experience
Innovations in Artificial Intelligence has enabled web developers to design interactive websites that can understand their customers’ requirements in a much better way. Such innovative websites can leverage cognitive analysis to understand customers’ behavior and preferences in a much easier way. As a result, any error in the process can be recognized early, and the enhanced value and experience can be offered to customers.
3. Voice-based search is the future
While planning an advanced website, clients and web development companies must take into account the growing popularity of voice-based search. They need to understand that today’s customer wants information faster and effectively. Soon, AI will make this task easier by enabling seamless voice conversation between users and websites. In fact, this amazing technology is going to be a prerequisite for every virtual shopping experience and e-commerce players must take the advantage with its early adoption. Above facts clearly highlight that the growing focus of companies towards enhanced user experience will make AI an integral part of any future web development.
4. Personalized In-Store Experience
Nowadays, customers have high expectations when it comes to online shopping or in-store experiences. Websites using AI are designed in such ways to provide unique and personalized store experience to them. This is the reason why online shopping websites such as Amazon and Walmart give high preference to client engagement and make sure to offer improved personalized experiences to their customers. Shoppers can feel like dealing with real humans as websites using AI can easily understand their requirements and preferences in a perfect manner.
Artificial Intelligence is one of the most advanced technologies available to us today and it primarily focuses on enhancing the user experiences. In recent times, AI has been widely used in businesses and industries across different verticals to improve both engagements and ROI. The technology has also been contributing significantly in the domain of web development. If you’re a business with a functional website looking to leverage the benefits of AI, MYZEAL IT Solutions can help you realize your tech idea. We are a California-based web development company offering cutting-edge web solutions in the domain of AI, Blockchain, Big Data and Cloud technologies to name a few.